Dear Fly Anglers,
Since our last update, Idylwilde has made some big strides. I’m pleased to announce that we have secured long-term manufacturing in Sri Lanka, we have printed our 2014 catalog, and our sales reps are heading into the field with a new electronic order form to write your pre-season orders. We’ve also taken delivery of our first shipments of flies from Sri Lanka, and they are available for immediate purchase. Your sales rep will have samples and a list of available flies later this week. Our office staff is also standing by to serve you.
We are aware of Umpqua’s press release and letter announcing its partnership with our former Philippines factory. We understand that Umpqua’s sales reps are telling dealers that Umpqua has, in effect, purchased Idylwilde. Nothing could be further from the truth. Instead, Umpqua is selling the flies that Idylwilde already paid its manufacturing partner in the Philippines to produce for the 2013 season. Idylwilde did not authorize the sale of those flies to Umpqua, and Umpqua did not contact us about buying them. It seems that Umpqua was hoodwinked into buying flies that the manufacturer did not have the right to sell. Consequently, Idylwilde is attempting to reclaim its flies from Umpqua. This unsettling turn of events shows precisely why Idylwilde is no longer doing business with its former manufacturing partner in the Philippines.
Regardless of how this situation resolves, I am very sorry that you have been thrust into the middle of this. But your buying decisions will be the bottom line. Should Umpqua and its sales reps be rewarded for this backdoor approach? Or should Idylwilde’s reps and staff be rewarded for being honest and for working hard to find a new manufacturer? We trust your good judgment.
Many of you know, and have been a part of, the Idylwilde story. You were there as I built the company, built the factory in the Philippines, and grew Idylwilde into the brand it has become. The same hard work and tenacity that built Idylwilde is still driving the company today. We are going to deliver on our pre-season promises for 2014. And we’ll have one of fly tying’s most accomplished experts, Dave Bloom, on the ground in Sri Lanka overseeing quality control throughout the production season. As always, we will continue to support our products with consumer marketing to ensure that our flies sell themselves.
Please feel free to call or email me directly if I can be of service or answer any questions.
I appreciate your time and consideration.
The Backstory (Learn the Truth)