Today Judge Rules in Idylwilde’s Favor

On November 19th, 2013 by

See Ruling Here

Legal Process to Reclaim Idylwilde Flies from Umpqua and Mirabel Underway

On November 16th, 2013 by

” Umpqua is selling the flies that Idylwilde already paid its manufacturing partner in the Philippines to produce for the 2013 season. Idylwilde did not authorize the sale of those flies to Umpqua, and Umpqua did not contact us about buying them. It seems that Umpqua was hoodwinked into buying flies that the manufacturer did not have the right to sell. Consequently, Idylwilde is attempting to reclaim its flies from Umpqua” Written on Sept 11 Blog Post.

Yesterday Idylwilde legally filed for its right to claim the Flies from Umpqua and Mirabel:  Let the facts speak for themselves:





The Idylwilde Mirabel team!

My Thoughts Go Out to Tyers, Their Families and People of the Philippines

On November 11th, 2013 by

On Friday Typhoon Hiyan (known locally as Yolanda) made landfall in the central Philippines.  It was one of the strongest Typhoons to make landfall ever!

Another tropical disturbance is expected to make landfall in the Philippines later this week.  Please keep the people of the Philippines in your thoughts as they struggle through this disaster.


I wanted to let the Mirabel staffers know that my thoughts (my parents and the Idylwilde staff as well) are with them and their families!  Many of the tyers have family and relatives who live in the “provinces” and my thoughts are with them as well.   I hope all of you and your families are safe!


My thoughts are with you guys! I hope you and your family’s are okay!

Consumers Are Not Dumb! – Idylwilde Still Blogging About it!

On November 11th, 2013 by

Came across an interesting online conversation regarding my company, The Drake article, and my competitors actions.  The average consumer is quite sharp.  The average consumer is far from blind to what is going on.  Read through this thread to get a perspective of what the general public thinks. LINK TO ARTICLE:

Umpqua flies – bad mojo?


“ Kevin Price’s flies are some of my favorite bass patterns in the summer.” CRS2006


People want to be fishing Weedless with the “real” Idylwilde!

Wild Ride for Fly Fishing Indsutry – Far From Over

On October 30th, 2013 by


Wild Ride is Just About to Start!

The fall issue of The Drake Magazine was released yesterday.  The issue includes an article titled “The Fly Company That Lost – and Blogged It All” written by Geoff Mueller.

Mr. Mueller does his best to bring clarity to a story that continues to unfold.  A story where many have declared Idylwilde the “loser” based on nothing but rumor.

I would recommend making the following corrections for accuracy as you read the story:

  1. The article misstates that the joint venture promised Mr. Tan a 40 percent stake in Idylwilde.  I solely own Idylwilde.
  2. Mr. Tan does not have and never has had a 40 percent stake in Idylwilde.
  3. Dating back to April 24, 1998, Idylwilde and Mirabel have been partners in a joint venture.  Idylwilde has been the exclusive marketing agent for that joint venture ad Mirabel has been the exclusive manufacturer of Idyllwilde’s products.  I own 60% of that joint venture.
  4. I directed the design process for the Chubby Chernobyl to compete with Montana Fly Company’s Amy’s Ant.  Mr. Conaty fulfilled his job responsibilities and tied the samples aiding in developing Idylwilde version of Amy’s Ant.  Idylwilde’s distribution and onling marketing and branding efforts made the chubby popular.
  5. Idylwilde attempted to get a temporary restraining order against Mr. Conaty in part to prevent him from competing against Idylwilde while he still owned shares in Idylwilde.  Subsequently, the parties reached a mutually acceptable agreement.

Wild rides have some downs and well as ups

I would like to thank all of you out there who have and continue to support Idylwilde, our current staff and me.   Idylwilde is certainly in its darkest hour, but I remain confident that in due time, the truth will trump the slings and arrows carelessly and maliciously launched against Idylwilde.  In the meantime, I am buoyed by your loyalty to Idylwilde’s brand and the people behind the brand.

A deeply heartfelt thank you to all of you.


The Grab! by: Weedless Productions – Starring Marts Zulu

On October 22nd, 2013 by

Snake Charmer Dubbed “Polish Flag” Loyal Angler

On October 8th, 2013 by

Email received today from loyal customer:


Bass, Red Fish – KP Charms them all!



I’m Mike form Poland. Last year i was in LA fishing for redfish. Te trip was great thanks to your fly – Sneak Charmer SIG1612 ( in white and red )


I called it very polish because of polish flag !!


This year i go there again and like to order few flies like this from You.  How can i receive them in Florida before saturday is it possible ?  I will paypal asap


I will be so happy to fish again with your grat fly !!




Flying the “Polish Flag” for red fish!

Dear Michal,

Thank you for the pictures and nice email.  I will call around and see if we have any dealers that currently have left over inventory of the “Polish Flag”.  Will email you them the dealers site and you can order direct from them.

Thanks for the support!  Send more pictures from this years trip.




Idylwilde Suspends Taking Orders for 2014 Delivery

On September 23rd, 2013 by

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.  The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs…. [And] if he fails, at least fails while daring greatly.

Theodore Roosevelt




Dear Loyal Idylwilde Fly Anglers,

On September 10th I found out the Idylwilde Flies that you had ordered for spring 2013 delivery had surfaced in the hands of my competitor.  Until this point Idylwilde was poised for a productive fall of writing pre-season orders for delivery in 2014.

The 2014 catalog had been released, and loyal customers were already emailing in confirmed PO’s on the Idylwilde EOF for 2014 delivery.  Idylwilde quality flies were arriving every two weeks out of our new production partner’s Sri Lankan production facility.

Idylwilde Flies being sold by our competitor has created confusion and unnecessary distractions in the marketplace for my dealers, reps and signature tyers.

Until Idylwilde has resolved its disputes with Umpqua and my Philippine partner I have made the decision to suspend taking any pre-season orders for delivery in 2014 effective immediately.

In the meantime Idylwilde will remain open focusing on selling fill-in flies as we continue to rebuild the inventory.  I look forward to getting my disputes resolved as quickly as possible. Idylwilde wants to return to what it has always done best, bring the most innovative and highest quality flies to pro-shops.

Thank you for your support and loyalty.



 Zach Mertens


Ronn Lucas Sr. as New Idylwilde Sig. Tyer?

On September 18th, 2013 by

What do you think?  Does Ronn Lucas Sr. got what it takes to be an Idylwilde Signature Tyer?


Quality is no accident!

Dealers and Anglers Deserve the Truth – Use Your Buyng Dollars to Send Your Message

On September 11th, 2013 by


Where did your 2013 Chubby order go?

Dear Fly Anglers,


Since our last update, Idylwilde has made some big strides. I’m pleased to announce that we have secured long-term manufacturing in Sri Lanka, we have printed our 2014 catalog, and our sales reps are heading into the field with a new electronic order form to write your pre-season orders. We’ve also taken delivery of our first shipments of flies from Sri Lanka, and they are available for immediate purchase. Your sales rep will have samples and a list of available flies later this week. Our office staff is also standing by to serve you.


We are aware of Umpqua’s press release and letter announcing its partnership with our former Philippines factory. We understand that Umpqua’s sales reps are telling dealers that Umpqua has, in effect, purchased Idylwilde. Nothing could be further from the truth.  Instead, Umpqua is selling the flies that Idylwilde already paid its manufacturing partner in the Philippines to produce for the 2013 season. Idylwilde did not authorize the sale of those flies to Umpqua, and Umpqua did not contact us about buying them. It seems that Umpqua was hoodwinked into buying flies that the manufacturer did not have the right to sell. Consequently, Idylwilde is attempting to reclaim its flies from Umpqua. This unsettling turn of events shows precisely why Idylwilde is no longer doing business with its former manufacturing partner in the Philippines.


Regardless of how this situation resolves, I am very sorry that you have been thrust into the middle of this. But your buying decisions will be the bottom line. Should Umpqua and its sales reps be rewarded for this backdoor approach? Or should Idylwilde’s reps and staff be rewarded for being honest and for working hard to find a new manufacturer?  We trust your good judgment.


How did this dubbing get from the Idylwilde warehouse to Colorado without Idylwilde paying for it?

How did this bag Chubby Dubbing purchased by Idylwilde (posted in FB contest on March 22 before shipping the Philippines) dubbing get from the Idylwilde warehouse to Colorado without Idylwilde paying for it? Hmmmmm very interesting.

Many of you know, and have been a part of, the Idylwilde story. You were there as I built the company, built the factory in the Philippines, and grew Idylwilde into the brand it has become. The same hard work and tenacity that built Idylwilde is still driving the company today. We are going to deliver on our pre-season promises for 2014. And we’ll have one of fly tying’s most accomplished experts, Dave Bloom, on the ground in Sri Lanka overseeing quality control throughout the production season. As always, we will continue to support our products with consumer marketing to ensure that our flies sell themselves.


Please feel free to call or email me directly if I can be of service or answer any questions.


I appreciate your time and consideration.


Best regards,

Zach Mertens

The Backstory (Learn the Truth)

1. Idylwilde Dealers, Reps, Sig Tyers and Consumers Held Hostage

2. Idylwilde Delivery of Flies Currently Compromised for 2013 Season

3. Idylwilde 2013 Order Update

4. Operation Chubby: The Long Way to Colombo

5.  Operation Chubby, Part 2: Rebirth in the Mahaweli Valley

6.  Some Reasons to Celebrate this Septober!