On July 1, 2014, Jeff Fryhover, Daniel Eisenmenger, and Bruce Olson became individual defendants in the lawsuit captioned Idylwilde, Inc. et al v. Umpqua et al, USDC No. 3:13-cv-02009-HZ, making them potentially personally liable for the alleged damage to Idylwilde, Inc. and Zach Mertens. See the allegations against them by clicking on the link to the First Amended Complaint.
On May 5th, 2014 by Justin Karnopp
Note: Justin submitted this letter to fly fishing magazines. The editors of those publications either decided not to print the letter or did not respond. These are the views of Idylwilde Signature tyers independent of Idylwilde. The Drake wrote one story about the theft of Idylwilde but doesn’t seem interested in keeping its readers updated now that legal factual evidence has been filed. Many seem to have been told “Idylwilde lost the case and it is all over”. In fact the case is merely beginning. The “discovery” phase has begun. If anyone is interested for starters Idylwilde served Subpoena’s to 30 fly shop. Umpqua tried to block these subpoena’s but failed. As a result evidence is beginning to arrive making the case stronger by the day. More Subpoena’s will be going out each week to other parties that are involved. (Idylwilde)
I have been a signature tier with Idylwilde Flies since 2006. Many of the designs that I currently have in production with Idylwilde (that were purchased and subsequently distributed by Umpqua) took years to develop both at the vise and on the water and I am compensated for my time through fly royalties, checks that have always arrived on time from Idylwilde.
For a fly designer like myself, who has a few moderately popular patterns in production, the monetary gains amount to covering the cost of more tying materials and the odd tank of gas to get to the water to test those flies. I design flies primarily because its fun, adds another dimension to my fishing and tying, and the notion of other anglers having success on fly patterns of my own design appeals to me, but I wouldn’t do if for free. Consumers that purchase flies from companies that have such programs do so with the understanding that substantial thought and experimentation went into a pattern and they can trust that the fly has been “fish-approved”.
Umpqua announced via a letter to its dealers dated September 10, 2013 that they had purchased the inventory of Idylwilde Flies Philippines-based factory and “are the only fly manufacturer in a position to bring it all in at once, distribute it efficiently, and that is willing to compensate the fly designers for their creative genius.” In a letter designed to tempt one of the more-recognizable Idylwilde tiers to sign with Umpqua, an Umpqua sales representative declared, “all Idylwilde designers are invited to become Umpqua signature designers and get paid on any fly that ships with their name on it.” However, to-date, I have not been contacted by Umpqua in regards to this compensation. In fact, my attempts to contact them to simply answer the question “what is your intention with the flies that I designed for Idylwilde”, have been ignored. Perhaps I don’t meet Umpqua’s standards as “creative genius”, but what about tying talents Stuart Dominick, Eric Ishiwata, Bill Marts, Kevin Price, and Brannon Santos? Collectively, these individuals have designed over 50 unique fly patterns under contract for Idylwilde that were subsequently purchased and sold by Umpqua without so much as a phone call. I’m sure there are many others that have not “been invited to become Umpqua signature designers”, but at this point, who would want to be?
Unfortunately, fly companies have and do rip-off individual patterns and tweak the name to dodge royalty payments and Umpqua has pointed to this example several times to justify its actions and discredit Idylwilde. But Umpqua undercut a whole group of signature tiers by acquiring their entire personal fly libraries, designed under contract for a different company, and sold them sans compensation, let alone acknowledgment in many cases? This is unprecedented, highly immoral, and seriously damaging to our individual brands and the signature tier model that companies, including Umpqua, rely upon to bring fresh ingenuity to the commercial fly market. Dealers and consumers that purchase these flies should be aware that the creativity and time that went into them is not being respected, recognized, or compensated. Further, Umpqua is outright lying to its dealers about its willingness to compensate fly designers (other than a couple of individuals that signed over from Idylwilde) further calling into question their ethics regarding this whole affair.
On April 21st, 2014 by KP
“I don’t want my kids to do any sports or after school activities. That would mean having to take time away from the lake. I don’t want to take any time away from the lake. I love the lake!” Dave Bagget Okie Noodling
Who wouldn’t love the lake when you are having days like this! I LOVE the Lake!
On March 26th, 2014 by KP
On March 18th, 2014 by Sig. Tier
I designed the Butt Scudly to swing on Western tailwaters using a scandi dry line and polyleader. From the polyleader, I typically run 2-3′ of 2x fluoro to a lightly-weighted leech (like my Ish’s Smalls which are in the 2014 catalog) and trail the Scudly with 16″ of 3x fluoro. This set up is most effective in medium to slow moving water. My best success has come in winter and spring when there’s a limited amount of food for the fish to key in on. In terms of presentation, I quarter my cast downstream and mend/highstick to achieve a slow and steady swing, adding small pulses to animate the fly when it hits slack water.
I use an identical set up on lakes during that timeframe between ice off and full-bore chironomid hatches. My presentation is similar: cast at an angle, allow the poly to sink, and retrieve with 1-3″ pulses.
Although I meant for the Scudlies to be a “swing” fly, they have actually proven more effective on a dead drift (i.e., under a Sindicator) anywhere scuds or sowbugs are a food source. I stumbled across their crossover appeal while fishing with Jason Martinez last spring. For some inexplicable reason, Jason was overcome by his inner Magnus Magnusson and, fish-be-damned, had to flip over a tractor tire that was submerged mid-run. Once the splash subsided, we could see that the underside was crawling with sowbugs–some nearly an inch long–and most nearly identical in size and color to a #12 olive/tan Scudly. Within an hour, both of us had switched our rigs to double Scudlies and ended up having one of the best days either of us had experienced. So, I guess despite spooking the top half of the run, Jason’s “feat of strength” ended up being a big win.
I was fortunate enough to fish that same river last week, rigged up double Scudlies at the put in, and never found a reason to change things up. I’ve had the best luck running these relatively short: 3′ to a BB, then 12-16″ of 4x fluoro to a #10 orange Scudly and 12-16″ of 4x fluoro to a #12 tan/olive. I will lengthen things up for deep holes but in general, fish seem willing to move up the water column to eat a scud. During this last trip, 80-90% of fish took the #12 tan/olive, but the bigger browns all eat the #10 orange (possibly as a cross-over for an egg).
Last, I no matter the presentation used, I attach all my Scudlies with a non-slip mono loop knot, which allows the fly to undulate in a more lifelike fashion.
On March 16th, 2014 by KP
On December 17th, 2013 by Zach
The 2014 Idylwilde Bug Tees are available. Buy Now
WOMAN’S BUG TEE: Chicks dig bugs too! And they will love their bugs on these ultra-light 100% cotton jersey tees that feel fantastic next to the skin and drape beautifully. Sleek, contoured fit with side seams that flatter the silhouette, even preshrunk for great fit wash after wash.
MEN’S BUG TEE: We love our bugs and so will you. Nuff said! Screen printed on preshrunk, slimmer-fit 100% cotton for comfort and steeze.
On December 12th, 2013 by Zach
The case is far from over. Idylwilde and I are still pursuing damages and a permanent injunction. A motion for a preliminary injunction is merely an attempt to prevent additional harm while the case winds its way through the court system. It is not a final decision about the merits of the case. That will not happen for many months, maybe even a year.
On December 5th, 2013 by Zach
Yep, December is here already. Snow, rain and warm clothes tend to be the norm for this time of year, but global warming tends to be a Bass fisherman’s best friend in my new home quarters.
December 1st brought 75 degree weather and a few nice largemouth to the hand less than 5 miles from my front door. Turns out nobody likes to fish around here this time of year??? Finally, Santa put me on his nice list!